Idea generation is a high-volume business that takes time

Being creative takes time.

Statistics say that 1 out of 30 ideas is a good one.

In reality that means that you have to come up with 29 bad ideas to get a good one. To come up with 10 good ideas that can evolve into profitable innovations you need 290 bad ideas. Terrible, isn’t it—and who is prepared to put up with 290 bad ideas?

The more ideas you produce, the higher is the probability that one of them is a bright one.

But are you spending enough time and do you have the right processes in place to boost ideas within your company?

by Martin Gunnarsson, Director – Research & Strategy
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