Deeply understand how the business creates value.
Obviously you need to learn how to do your job well, but more than that you need to understand the company’s competitive advantage and underlying value proposition to make sure those things happen.
Don’t assume your predecessor did.
Don’t assume the way you did your old job, or the way your new job was done before, is the way it should be done now.
If you want to succeed – and move up to higher levels – take the time to figure out how the company truly creates value.
Learn how to serve all of your constituents.
You may have direct reports. You may have external customers. You definitely have internal customers. Often many of your constituents have little to do with what you might think is your job.
Sometimes you can feel frustrated spending – if you have CxO role – over half of your time is not “running the business.” Talking to the press, to board members, investors, analysts, engaging in civic responsibilities (because you can’t be a leader without being a leader in the community where that company lives and works)
After you will realise that those demands “All that stuffs” are really important to your company and your community, you will also realise that you are gaining new skills, also known as SOFT SKILLS.
You’ll start a job with certain expectations, but once you understand the needs of all your constituents you must redefine how you see your job and the way you perform it.
Learn about all of your constituents and determine how to serve them while creating value for your company. That might sound contradictory, but when you deeply understand how the company creates value and you deeply understand your constituents, it’s not.
Stay focused on what you do best.
You were hired for a reason. Don’t lose sight of that reason as you take on your new duties.
Sometimes a company hires a new employee because they need specific things done and that person has done those things before. Sometimes a company hires a new employee who has the attributes they need instead of the person with the “right” set of skills experiences.
Often it’s a blend of both: You’re hired because of your skills and qualifications… but also because you bring qualities and attributes the company needs.
Never lose sight of what makes you different. You possess qualities and attributes other people don’t. That’s why you were hired.
Use them. But make sure you also…
Show what you will do differently.
Never assume what made you successful at one job will make you successful at your new job. Many executives fail because they try to apply what was successful in the past to a new business.
Understand the company’s competitive advantage, understand the needs of all your constituents, and decide how you can leverage your skills, experiences, and intangibles to stake out a position and take the job to another level.
Work extremely hard to deliver value… and soon the company may decide to take you to another level.