Why Consultative Selling Doesn’t Work
Forget becoming a trusted adviser. Customers want a manager not a consultant. For decades, sales pundits have been advising companies to practice a “consultative” style of selling. It was bad […]
Forget becoming a trusted adviser. Customers want a manager not a consultant. For decades, sales pundits have been advising companies to practice a “consultative” style of selling. It was bad […]